Just as out of service use are shown here, Ralph Lauren has also designed uniforms for use by the U.S. team and opening and closing ceremonies.
Lauren could be the first designer to enter the Olympic race, but Britain and Italy are about to reveal his own design kit in the coming weeks.
For Italy, the adaptation of Titan Giorgio Armani has designed all the national sports and formal clothing. So far, this has only been glimpsed through a campaign image by EA7 sportswear brand.
As for Team GB, the fruits as expected long-term partnership with adidas Stella McCartney to produce all the local team kit also will be released soon. At age 40, McCartney is the youngest Olympic fashion designer, but has worked with the sportswear giant adidas since 2004.
Last year he launched a commemorative collection of London 2012 brand clothes that are already selling well.
Some of the equipment from Ralph Lauren, and a much wider selection of Team USA clothing theme, will be available too. Pure patriotism aside, the lure of Olympic fashion collaboration is based on the companies hope that some of the estimated 4.6 million visitors to London this July and August as well as the hundreds of millions of viewers television, will consider the purchase of that team to show their support.
David Lauren, son of Ralph, told the Telegraph: “We’re giving people something that is commemorative, something that can stick with it is a story piece is a privilege to play a role in the 2012 London Olympics and to celebrate theaccomplishments. these athletes with the rest of the world. ”
One other nation has hired a fashion designer to decorate your game kit this summer. Surprisingly, however, is not France, but Jamaica. Cedella Marley – both the designer and daughter of Bob – Puma has created a uniform national produced for track and field equipment including Usain Bolt.
“We will burn your tracks,” he said, “I think we will highlight a little more in 2012.”